Social Media Marketing

What is social media?
Understanding the existing Social Media paradigms & psychology
How social media marketing is different than others
Forms of Internet marketing
Facebook marketing
  Understanding Facebook marketing
         Practical session 1
                  Creating Facebook page
                  Uploading contacts for invitation
                  Exercise on fan page wall posting
         Increasing fans on fan page
         How to do marketing on fan page (with examples)
         Fan engagement
         Important apps to do fan page marketing
         Facebook advertising
         Types of Facebook advertising
         Best practices for Facebook advertising
         Understanding facebook best practices
         Understanding edgerank and art of  engagement
         Practical Session 2
  Creating Facebook advertising campaign
                  Targeting in ad campaign
                  Payment module- CPC vs CPM vs CPA
                  Setting up conversion tracking
                  Using power editor tool for adv.
                  Advance Facebook advertising using tools like Qwaya
Linkedin Marketing
  What is linkedIn?
         Understanding LinkedIn
         Company profile vs Individual profiles
         Understanding Linkedin groups
         How to do marketing on LinkedIn groups
         Linkedin advertising & it best practices
         Increasing ROI form linkedIn ads
         Linkedin publishing
         Company pages
         Adv on linkedIn
         Display vs text
Twitter Marketing
  Understanding Twitter
         Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex       
         How to do marketing on Twitter
         Black hat techniques of twitter marketing
         Advertising on Twitter
         Creating campaigns
         Types of ads
         Tools for twitter marketing
         Twitter Advertising
         Twitter Cards
Video Marketing
  Understanding Video Campaign
         Creating 1st Video Campaign
         Importance of video marketing
         Benifits of video marketing
         Uploading videos on video marketing websites
         Using youtube for business
         Developing youtube video marketing Strategy
         Bringing visitors from youtube videos to your website
         Creating Video ADgroups
         Targeting Options
         Understanding Bid Strategy