Lead Generation For Business

Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing



“Rather than sitting at a trade show table for hours on end, or setting up a
display in hopes that targeted consumers will complete a form, you can
have leads generated and sent to you using the Internet.”