Digital Marketing Overview

What is marketing?

What is digital marketing?

Understanding Marketing Process

Why Digital Marketing Wins Over traditional Marketing ?

Understanding Digital Marketing Process

  Increasing Visibility

         What is visibility?

          Types of visibility

          Examples of visibility

  Visitors Engagement

          What is engagement?

          Why it is important?

           Examples of engagement

  Bringing Targeted Traffic

          Inbound

          Outbound

  Converting Traffic into Leads

          Types of Conversion

          Understanding Conversion Process

  Retention

           Why it is Important?

           Types of Retention

  Performance Evaluation

         Why it is Important?

         Tools Needed